Client:

• Reagle Power

Industry:

• High-Performance Battery Manufacturing

Service Provided:

• Logo Concept & Design
• Visual Identity Development
• Brand Guidelines
• Mockup Applications

Deliverable:

• Primary Logo Mark
• Scalable Vector Files
• Brand Color Palette
• Mockups for real-world use: battery packs, digital media, marketing collateral

Project Overview 

The Challenge Reagle Power is a cutting-edge battery manufacturing company focused on delivering high-performance energy solutions for modern industries and tech applications. When they approached Brandrake, they needed a bold and memorable visual identity that would position them as a trusted powerhouse in the battery sector. The mission was clear: create a strong, minimal logo that reflects power, speed, and reliability — all while standing out in a competitive energy market.

The Challenge

Key goals:

• Represent power and energy in a clean, modern way
• Integrate the brand name’s symbolic elements: Eagle + Power
• Use a bold lettermark “R” to make the logo instantly recognizable
• Design a mark that works across packaging, digital media, and battery casing

The Concept

• After in-depth research and brainstorming, we focused on combining three key symbols:
• 1 The Letter “R” — for Reagle Power’s initial and a strong, geometric base.
• 2 An Eagle — symbolizing speed, dominance, and freedom.
• 3 A Lightning Bolt — the universal icon for energy and high performance.

Result

The result is a sleek, minimal logo where the eagle and the lightning bolt merge seamlessly into the negative space of the letter “R.” This smart integration keeps the design clean yet powerful — exactly what Reagle Power stands for