Client:

• Pintxo’s Tacos

Industry:

• Fast Growing Restaurant

Service Provided:

• Logo Concept & Design
• Visual Identity Development
• Label, Packaging, Menu Card, Banners, Flyer and etc
• Mockup Applications

Deliverable:

• Primary Logo Mark
• Scalable Vector Files
• Brand Color Palette
• Mockups for real-world use: Business and Menu Cards and other

Project Overview 

Pintxo’s Tacos is a fast-growing restaurant known for its authentic taco meals, refreshing smoothies, and a wide range of fast food favorites. Located in a bustling food hub, the client wanted a brand identity that was flavorful, energetic, and instantly recognizable.

To craft a vibrant and memorable wordmark logo along with a compact brandmark that:

• Reflects the fun and lively nature of the food.
• Instantly connects with the idea of tacos and street food.
• Is adaptable across digital platforms, packaging, and signage.

Creative Directions: 

The client specifically requested:

• A typographic logo that feels expressive and flavorful.
• A mini version (monogram) of the logo for use on small-scale branding like stickers, social media icons, and packaging seals.
• Visual cues that subtly incorporate tacos or ingredients without being too literal.

Design Solution:

We created:

• A wordmark logo where the curve of the “P” leads into a taco shell graphic, blending seamlessly into the name for a natural flow.
• Fresh color palette: Tomato red, lettuce green, and tortilla gold flakes to represent the core ingredients.
• A clean and scalable brand short version (PX) with the taco arc, ensuring recognizability even at small sizes.

Result

• The branding helped Pintxo’s Tacos stand out in a saturated fast food market.
• Customers immediately associate the taco arc element with the brand.

The short version logo performs excellently on delivery bags, app icons, and social content.